Cookie Policy

This website www.nz.2xu.com ("Website") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve this Website by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you press the "ACCEPT" button on Our Cookie popup. If you do not agree to our Cookie Policy, please stop using this Website immediately.

Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie"

means a small file placed on your computer or device by this Website when you visit certain parts of this Website and/or when you use certain features of this Website;

"Cookie Law"

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR"), the Australian Privacy Act and other applicable data protection laws ("Regulation");

"personal data"

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the Regulation; and

"2XU/we/us/our"

means 2XU an Australian company whose registered address is 53 Cremorne Street, Cremorne VIC 3121, AUSTRALIA

Information about us

This Website is owned and operated by 2XU. We can be contacted at data.privacy@2xu.com.

How does this Website use Cookies?

This Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of this Website and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using this Website, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on this Website for website analytics, conversion tracking and product recommendations. For more details, please see below.

What Cookies does this Website use?

The following first party Cookies may be placed on your computer or device:

Category Name of Cookie Purpose & Type Strictly Necessary Lifespan
Custom 2XU
country sets the country from which the customer is accessing the site to custom session variable no Current session
- 7776000 ms
displaySitewidePrivacyNotification Site Wide Privacy Notification - allows users to be informed that the site uses cookies, give them a link to a privacy policy explainig their rights and limitations, and an option to not see this message again yes 63072000000 ms
Digital Storefront (Used by Commerce Cloud Digital to operate a storefront)
dwanonymous_* Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. The * in the cookie name is a value unique to the site. yes 180 days
dwsid Identifies the current browsing session. yes Current session
sid Identifies the current browsing session. Only used by customizations. yes Current session
dwsecuretoken_* Used with dwsid to secure the session through HTTPS. The * in the cookie name is a value unique to the site. yes Current session
dwcustomer_* Identifies a registered shopper. Used only when the shopper selectsรฆRemember Me. The * in the cookie name is a value unique to the site. yes 180 days
dw_dnt* Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, ActiveData).
Commerce Cloud sets it with each page response based on the value of the corresponding session attributeรฆTrackingAllowed.
The value of this cookie always matches that of the Einstein __cq_dnt cookie.
no Current session
dwac_* Stores the following data for analytics purposes: Session ID, report suite name, shopperรs customer ID, source code group ID (encoded), currency mnemonic, and time zone.
The * in the cookie name is a value unique to the site.
yes Current session
dwpersonalization_* Tracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, the value is cleared when the shopper logs out. The * in the cookie name is a value unique to the site. yes 180 days
dwsourcecode_* Stores the source code for campaign and affiliate tracking. The lifespan is defined in Business Manager. The * in the cookie name is a value unique to the site. yes Varies from 0-999 days
Site Genesis (Used by SiteGenesis and available for use by sites based on SiteGenesis.)
dw_cookies_accepted When the merchant has enabled the cookie hint notice, it records that the shopper has acknowledged that cookies are being used. yes Current session
dw_TLSWarning Identifies whether the shopper's browser only supports outdated versions of TLS.
Set to true if the browser fails the compatibility check or if the check cannot be completed.
yes 15 minutes when true;
30 minutes when false
dw Set with dw_cookies_accepted. yes Current session
Einstein (Used by Einstein for AI functionality.)
cqcid Hashed ID for an unregistered shopper. no Current session
cquid Hashed ID for a known shopper. no Current session
__cq_uuid First-party version of the third-party uuid cookie. Contains a randomly generated user ID. Used to collect information about the shopper's activities on the merchant's own website. no 13 months
__cqact Holds the queue of browser activities until they are sent. no Current session
__cqviews If sessionStorage is not available, contains the most recently viewed recommendations until they are sent. no Current session
__cqsviews If sessionStorage is not available, contains the products in the most recent search results until they are sent. no Current session
__cqcviews If sessionStorage is not available, contains the products in the most recently viewed category page until they are sent. no Current session
__cq_anchor If sessionStorage is not available, contains the anchor products for recommendations on a page. no Current session
weird_get_top_level_domain Detects the root domain on the page. no Current session
__cq_bc First-party version of the bc cookie. Contains activity history, such as the last 10 products viewed by the shopper. no 30 days
__cq_seg Contains inferred shopping propensity attributes and other segment attributes used in predictive sort. (First-party version) no 30 days
__cq_dnt Indicates that the browser has opted out of CC Einstein tracking for this site.
Commerce Cloud sets it with each page response based on the value of the corresponding session attributeรฆTrackingAllowed.
The value of this cookie always matches that of the Storefront dw_dnt cookie.
no 10 years
cq (Session storage object) Tests whether sessionStorage is available. no Current session
cq.anchor (Session storage object) Contains anchor product IDs. no Current session
cq.viewReco (Session storage object) Contains the most recently viewed recommendations. no Current session
cq.viewSearch (Session storage object) Contains products from the most recent search results. no Current session
cq.viewCategory (Session storage object) Contains products from the most recently viewed category page. no Current session
__cq_seg Contains inferred shopping propensity attributes. Third-party cookie set on .cquotient.com. no 30 days
uuid Contains a randomly generated user ID.
Third-party cookie set on .cquotient.com.
Used to track data for analytics purposes, including Commerce Cloud's own analytics as described in the Trust & Compliance documentation.
no 13 months
bc Contains activity history, such as the last 10 products viewed by the shopper. Third-party cookie set on .cquotient.com. no 30 days

The following third party Cookies may be placed on your computer or device:

Name of Cookie Purpose & Type Provider Strictly Necessary
Google Analytics Website analytics cookie for visitor information and source. Google yes
Adwords Conversion Conversion tracking cookie for ads delivered by Google Adwords Google yes
Facebook Conversion tracking cookie for ads delivered by Facebook Facebook yes
Bing Conversion tracking cookie for ads delivered by Microsoft Bing Microsoft yes
Vizury Product retargeting and recommendations Vizury yes
MediaForge Conversion tracking cookie for ads delivered by MediaForge MediaForge yes
ROKT Lead generation capture ROKT yes
__btr_em Capture TID Bronto yes
__btr_id Capture TID Bronto yes
bs_t_bc_ Capture TID Bronto yes
bs_t_ Capture TID Bronto yes
bfx.isInternational Check has International Border Fee yes
bfx.isRedirected Check has redirect Border Fee yes

This Website uses analytics services provided by Google. This Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how this Website is used. This, in turn, enables us to improve this Website and the services offered through it. You do not have to allow Us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of this Website, it does enable us to continually improve this Website, making it a better and more useful experience for you.

Consent and Control

Before Cookies are placed on your computer or device, you will be shown a popup requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of this Website may not function fully or as intended.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your

Data Privacy

Data Privacy is important to us. Please refer to our privacy policy.

Changes to this Cookie Policy

We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of this Website after the changes have been made. You are therefore advised to check this page from time to time.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further Information

If you would like to know more about how we use Cookies, please contact us at data.privacy@2xu.com.